Walter Sammelback of Sammelback, Sammelback and Whittacker, Chicago, the largest supplier of hotel and restaurant supplies in the U.S. The Semmelback offer: The second offer was from Mr.market on the Chrysanthemum brand beyond that period. The offer promised returns of $720,000 over three years (with net returns of $83,000), but with little potential for the U.S. However, Nakamura would have to forego the Chrysanthemum trademark to “Rose and Crown” and also undertaken to sell lacquer ware to anyone else the U.S. They were willing to give a firm order for three eyes for annual purchases of 400,000 sets of lacquer dinnerware, delivered in Japan and at 5% more than what the Japanese jobbers paid. They were the largest manufacturer of good quality dinnerware in the U.S., with their “Rose and Crown” brand accounting for almost 30% of total sales. Phil Rose, V.P Marketing at the National China Company. The Rose and Crown offer: The first offer was from Mr.However, early in 1960, when the American interest in Japanese products began to grow, Nakamura received two offers Nakamura did practically no business outside of Japan. The Market: The market for lacquerware in Japan seems to have matured, with the production steady at 500,000 pieces a year.The brand became Japan's best known and best selling brand, being synonymous with good quality, middle class and dependability. The Brand: Nakamura named his brand “Chrysanthemum” after the national flower of Japan, which showed his patriotic fervor.Four years later, when the Occupation Army left in 1952, Nakamura employed several thousand men, and produced 500,000 pieces of lacquers tableware each year for the Japanese mass consumer market. He was an innovator and introduced simple methods of processing and inspection using machines. However, he realized that the traditional handicraft methods were inadequate. GI's of the Occupation Army who had begun to buy lacquer ware as souvenirs. He saw an opportunity to cater to a new market of America, i.e. ![]() Nakamura- the personality: In 1948, a young Mr.
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